About the client

Our client is a leading manufacturer and supplier of Drilling Mud, Water Treatment and Construction Chemicals. The initial trading division of the company was established in Ras Al Khaimah and has been operating for over 20 years. It is now well accredited and certified as per various global standards, and has emerged as a major player in their space of trade.

Issue at hand

The company was primarily run by its founder/CEO and most departments reported directly to him. However, with the expansion of the company there was an urgent need for a system- centric approach towards management of operations.


We understood the sense of urgency in this assignment, and introduced a business process which included–

  • A strategic plan
  • An annual business plan
  • Monthly Performance Reviews (MPRs)

The strategic and annual business plans served as a guide, as to what needs to be done to achieve the planned goals and objectives. The MPRs played the role of keeping the company in line with the thoughtfully formulated plans.

We also developed policies, procedure and processes in no time to fast-track the transition.


The shift in responsibilities from the owner to the employees could evidently be witnessed. New members were hired to address any gap in the availability of resources

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